Account Based Marketing

Account Based Marketing

From lead-centric to account-centric marketing

Salespeople never talk about how many leads they’ve closed. They talk about how many accounts they’ve closed.

Account & contact research: Your accounts aren’t sitting around waiting for you to market to them. We use first- and third-party intent data to research your target accounts and identify the personas and buying groups with each. Then we build a framework for personalized messaging and tactics tailored to their needs and role in the buying journey.

Content strategy & development: We integrate your account research and distribution plan to craft a content strategy that lays out how each asset, tactic and channel will generate engagement at each stage of the journey—from dynamic landing pages that drive action, to personalized e-mails from sales that result in interaction.

Measurement & reporting: We’ll set you up to track every click, visit, sales call, direct mail open, and reply to measure your account coverage, reach, and engagement. Most of all, we think obsessively about the kind of revenue you can drive and can help you prove the impact of ABM on velocity and value.

Execution & optimization: Your messaging is personalized, your campaigns are built for A/B testing, and your dashboard is built to pivot measurement by account and tactic. We launch your ABM program and optimize for performance, so you can scale from 20 accounts to 200.

Quality matters

We at The OptinCheckBox invest in data quality processes that will save you time, and money, by removing duplicates, validating address information and standardizing company names.

Data quality is too often neglected in marketing in general. In ABM, it’s especially important. If you don’t have valid info for your target decision-makers, it could mean the premature death of your ABM strategy.

Stop marketing to leads and start marketing to accounts

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