Marketing Analytics

Don’t make data an afterthought.That only leads to trouble.

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That’s why we treat analytics as an end-to-end practice for any project, campaign, or program. Analytics doesn’t just give you reporting and insights (though sure, that’s the payoff), it ensures that essential strategy, infrastructure and management is in place so you can collect the right data, the right way.

Because in the end, your data is only as good as you make it.

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Funnel diagnostics: Or, as we professionals call it, a funneloscopy. You can’t fix funnel flow if you don’t know where things are getting hung up.

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Data cleansing and enrichment: Like your grandmother used to say about data: Garbage in, garbage out. We’ll tidy yours up.

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Tag management: This one is a no-brainer: Make sure your pages are set up to capture your data. Tag it. Track it. Report on it.

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Reporting and insights: Gain visibility, actionability, and numerous other “abilities” from your disparate marketing data.

Put Data at the center of your marketing