When the California Consumer Privacy Act (CCPA) takes impact on January 1, 2020, it will handiest be the latest (and now not the last) in a wave of records privacy regulation to hit B2B marketers. It’s easy to end up numb to the torrent of news, tips, and warnings about CCPA on social media and elsewhere, but make no mistake: these rules are very real, and few marketers – irrespective of how small – are immune from threat if no longer correctly prepared. Fortunately, there are primary steps that every advertising organization, Website manager, and marketing operations team can take to decrease exposure.
The infographic offers a facet-by-aspect assessment of the four major facts privacy regulations: CAN-SPAM (US), CASL (Canada), GDPR (Europe) and CCPA (California), and highlights important factors which includes opt-in/opt-out provisions, ability fines, and key necessities for marketers, as well as hyperlinks to extra resources.
